Objective
The goal of this research will be to look at just how “mother fans” effect on the existing habits AmourFeel dating out-of parasocial matchmaking anywhere between admirers and you may idols and also to obtain better expertise on the motivations root the latest purchase of idol dolls. On top of that, because of the like the event and you will viewpoints of male idol admirers, the research seeks to help you broaden new understanding of lover behavior and you will boost knowledge of the newest motivations riding idol-doll practices.
Design/methodology/means
Bringing idol-toy people as the search stuff, this study presented textual study and in-breadth interview to understand more about fans’ motivations for buying idol dolls.
Results
Idol doll purchases try motivated by psychological attachment, including certainly one of mommy fans exactly who seek to establish a sense of control and maintain a father or mother–youngster dating. Likewise, to buy idol dolls also can serve as a good disguise getting girlfriend admirers to cover up the intimate goals regarding their idols. Also, idol dolls act as semiotic identifiers, attracting eg-oriented fans and you can wearing community identification. It must be detailed you to male idol fans, that happen to be experienced deviant throughout the male normative, face analysis within the women-controlled communities, looking for next proof authenticity.
Basic ramifications
This study encourages understanding the motives trailing idol-toy orders and certainly will help advertisers into the providing into psychological needs out of fans, like mother fans, by the creating and you can sales dolls you to definitely resonate the help of its wanted feel from accessory.
Societal ramifications
By the taking and you will emphasizing the positive aspects of lover situations, this study contributes to the fresh constant process of de–demonization and you can normalization regarding fandom. On top of that, this study along with aims in order to subscribe an even more comprehensive understanding of your own struggles and you may mental need of your own Chinese young age bracket.
Originality/value
This research examines the newest lower than-investigated mommy-fan group’s mental means and their motivations of buying idol-dolls. Additionally, it recognizes the distinct viewpoints and you can enjoy out-of men idol fans, getting a fresh and you may unique advice with the idol-doll use.
step 1 Introduction
” tabindex=”0″> centered on celebrities’ styles was sold since another type of setting to possess Chinese admirers to fairly share their solid passion because of their precious idols, leading to the creation of a different sort of Chinese fandom area. Into Weibo (probably one of the most common social media platforms in Asia), the web society to have idol-doll-creators, consumers, and you will idol admirers now has obtained more 460,000 followers in fact it is very female-controlled. On this subject system, extremely common for fans, who has an enormous distinctive line of idol dolls, to share adorable photo and you will express their skills during the dressing and you can using cosmetics to their “newborns.” With respect to the most recent individual report, among the idol-doll participants, the post-2000 generation means the greatest ratio, interacting with 43 %, accompanied by this new article-1995 age group ranks next, having a percentage within twenty-six % (“2021 Pure cotton Doll People Perception Declaration” 2021). Thus, Age group Z, somebody, somebody produced involving the late 1990s while the very early 2010s (Priporas ainsi que al. 2020), actively engages which have idol-toy instructions owing to interactive social network platforms.
On time regarding participatory fandom and you may partner benefit, fans’ practices tastes as well as their thought of experience of idols are extremely sufferers from instructional look. The way in which admirers relate with stars has been recognized as parasocial interaction-the brand new nonreciprocal, imaginary communications ranging from fans and you can mass media personae (Liebers and you can Schramm 2019; Yan and you can Yang 2021). Recently, fans actively stepping into brand new parasocial relationships dream in the a virtually kinship with idols, if they might manage, or at least possess an obvious standard of influence on their idols. Towards Chinese social networking, there can be a trend where admirers, particularly people, make reference to themselves once the idols’ mothers, aunts, otherwise siblings. If you are previous studies have extensively examined parasocial matchmaking predicated on heterosexual norms and you may fans’ romantic goals about idols (i.e., “girlfriend/wife fans” of idols), nothing could have been identified in the “mother fans”,“Mother admirers,” refer to fans (typically women admirers) who happen to be co-cultivating idols/a-listers as their senior female nearest and dearest. They do say themselves because mommy of the idol and generally are indulgent to idols, getting them as the lovely, simple high school students who want its additional care (Yan and you can Yang 2021).